World Smile Day is celebrated annually on the first Friday of October. The fact that this wonderful holiday there, the world owes the artist Ball Harvey. In the mid-20th century, he lived in America. There was Nothing remarkable in his work.
But somehow it appealed to the representatives of the insurance company's State Mutual Life Assurance Company of America with a request to come up with some vivid and memorable character - a business card company.
Harvey had not long thought, he took and offered to customers that are all, without exception, users of the Internet called "smiley" - a yellow smiley faces. It happened in 1963.